“Thumb tribe” emerges in Japan

Illustration depicts woman reading a novel on her flip phone.

The “thumb tribe” or “thumb generation” refers to the tech-savvy youth who grew up using mobile phones with touchscreens, relying on their thumbs for texting and navigating screens. The term originates in Japan, 拇指族 “oyayubi-zoku.” It is also associated with consuming novels via mobile phones.

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